Privacy Policy

Effective Date: August 12, 2026

Southern Rutes Trading (“Southern Rutes Trading,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting southernrutestrading.com. This Privacy Policy explains the types of information we may collect, how we use and protect that information, and the choices available to you.

Information We Collect

We may collect personal information that you voluntarily provide to us when you contact Southern Rutes Trading through our website, email, or other business communications. This information may include your name, email address, phone number, company name, and any information you choose to include in your message or inquiry.

Our website and the services used to operate it may also automatically collect certain technical information, such as your IP address, browser type, device information, referring pages, pages visited, and general website usage information.

How We Use Your Information

We may use information collected through our website to:

• Respond to questions, inquiries, and business communications.
• Communicate with manufacturers, brands, distributors, wholesalers, customers, and other business contacts.
• Evaluate potential supplier, vendor, and business relationships.
• Operate, maintain, secure, and improve our website.
• Understand how visitors use our website.
• Prevent fraud, misuse, or other unauthorized activity.
• Comply with applicable legal and regulatory requirements.

Cookies and Similar Technologies

Our website and third-party service providers may use cookies and similar technologies to support website functionality, understand website traffic and usage, improve website performance, and provide related services.

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of some website features.

How We Share Information

Southern Rutes Trading does not sell your personal information for monetary compensation.

We may share information with service providers that assist us in operating our website, communications, technology systems, analytics, or other legitimate business functions. These providers may access information only as necessary to perform services on our behalf or as otherwise permitted by law.

We may also disclose information when required by law, legal process, governmental request, or when reasonably necessary to protect our rights, property, business, users, or others.

Third-Party Services and Links

Our website may use or contain links to third-party websites, platforms, or services. Southern Rutes Trading is not responsible for the privacy practices, security, or content of third-party websites or services. We encourage visitors to review the privacy policies of those third parties before providing personal information.

Data Security

We take reasonable administrative and technical measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. However, no website, electronic transmission, or data-storage system can be guaranteed to be completely secure.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain appropriate business records, resolve disputes, enforce agreements, and satisfy applicable legal or regulatory requirements.

Your Privacy Choices and Rights

Depending on where you reside, applicable law may provide you with certain rights regarding your personal information. These may include the right to request access to, correction of, or deletion of certain personal information.

You may contact us regarding a privacy request using the email address provided below. We may need to verify your request before taking action.

Children's Privacy

This website is intended for business and general informational purposes and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 through this website.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, website, services, or applicable requirements. When changes are made, the updated policy will be posted on this page with a revised effective date.

Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact:

Southern Rutes Trading
Email: info@southernrutestrading.com
Website: southernrutestrading.com